Sales Lessons from Golf
18 Insights for Sales Professionals from The Great Game of Golf
GAURAV KUMAR
About the Author
Gaurav Kumar is an entrepreneur, author, speaker, angel investor, and an avid golfer, based in Southern California.
He is the Founder and CEO of BeyondCodes Inc.—a global leader in Sales and Lead Generation for IT Services, Product
Engineering and SaaS-based product companies. Its clients include the top 1000 companies in the world. Beyond Codes
delivers its services globally across all verticals and offerings. The company recently expanded its
services to non-technology fields such as Legal, Healthcare, and Insurance.
Gaurav is a sought-after speaker at sales and marketing conferences. Under his stewardship, Beyond Codes has designed and
delivered corporate workshops on Sales, Demand Generation and Digital Marketing.
Gaurav’s first book, ‘Demand Generation Tweet, ’ published in 2012, is a compilation of deep insights on the subject of demand
generation.
Gaurav is also the co-founder of YOGAFI , a revolutionary web-based organization that delivers authentic one-on-one
personalized Yoga sessions, worldwide.
Gaurav is deeply involved in mentoring and angel investing in the startup sphere. He feels passionate about helping founders
in their startup journey. He is an active angel investor in dozens of startups across the globe.
He is a proud alumnus of the Stanford GSB. He lives in Southern California with his daughter, Bani, and their dog, Kaju.
About the Book
There is nothing more exciting, or more dangerous, than a sales professional who can attack the game of selling with the strategic mind of a golfer. Gaurav Kumar—the Founder and CEO of Beyond Codes, Inc., a global leader in Sales and Lead Generation—lays down 18 powerful connections that can enhance your sales game, as well as your golf game.
If you are a sales professional who plays golf, then this book is for you. If you are a sales professional who does not play golf, then prepare to be amazed by the 18 principles laid within these pages. But beware, chances are, you will start playing golf too.
Once you connect golf and sales in your mind, a switch is flipped and something powerful happens! You will open the floodgates between your golf skills and your sales skills. Your brain will begin firing in new patterns, as you draw parallels between the two. Things that you may have struggled with before would now appear clearer because you are tapping into your talents and skills from another area.
No matter how long you have been in sales, there will be new learning here. You will feel that while others are searching for their next big “sales secret,” you already have the answers you are seeking. The answers are locked in a different part of your mind, waiting to be unleashed. And the benefits flow both ways! Do not be surprised if your game of golf improves too.
Considered by many to be the best sales book of 2022, this book is broken into 18 easy-to-digest chapters, one for each hole on the course.
At the end of each chapter is an exercise that is filled with insights that will amaze even the savviest sales professional and help them up their game.
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About BeyondCodes
BeyondCodes Inc. is a leading demand generation organization that helps customers connect with relevant prospects through appointment setting and research-driven contact development programs for leading IT/ITeS/Product companies in the U.S.—Canada, Europe and APAC.
The company’s experience in appointment setting and lead nurturing campaigns spans across industries and they have capabilities in next-generation offerings like machine learning, digital transformation, analytics and artificial intelligence.
The company’s client list runs into multiple hundreds at any time and includes top-tier IT companies of the world, mid-segment companies, as well as emerging startups that exhibit high potential. The company recently
expanded its services to non-technology fields such as Legal, Healthcare, and Insurance.
For more on BeyondCodes, Inc. visit https://www.beyondcodes.com
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Sales Lessons from Golf in the News
The Best Sales Book Written by an Industry Veteran
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Video Testimonials
Ranjan Guha
President, Interra Information Technologies Inc.
Ravi Kumar
Ex President, Infosys
Scott Fox
CEO, OC Startup Council
Sandeep Kishore
Executive Partner, Siris Capital Group
Ashish Saboo
TiE SoCal President
What Are People Saying?
“Kumar has packed 18 powerful lessons for salespeople from the world of golf. Each sales lesson is short, to the point and practical. The analogy to golf is so well thought-out that even someone with limited knowledge can appreciate it instantly. If you are in sales, make use of the lessons starting now. Although I know that some of you will use this book as an excuse to play another round of golf.”
“Gaurav Kumar’s singular focus and determination in successfully building Beyond Codes should be a case study in Harvard Business School on how to build a technology business that is deeply dependent on human interactions. Only a genius like him could visualize such a hybrid model and make it happen. In this book he shares his insights, using the game of golf as a metaphor.”
